In your shoes

In your shoes

In your shoes


Benetton Group is one of the best-known fashion companies in the world, present in the most important markets in the world with a network of about 5,000 stores;

a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.

“The Rainbow Machine”, the first collection published in February 2019 at Milan Fashion Weeks

Plans for the future and lives in the present

The history of Benetton is built on innovation – seen in
its bright colors, the revolution of the retail outlet, unique sales networks, and universal communications that have always been social talking points and aroused cultural debate – and now the firm has taken up the challenge of globalisation, with constant investments and a competent, flexible organisation that takes change in its stride.

Communication has always been one of the strengths by Benetton

A cultural revolution